Developing iOS apps begins with clarity about the target users, the purpose of the app, and the challenges the initial release must address. A robust discovery phase clarifies the MVP scope, selects the right architecture, and prevents features that seem impressive in theory but don’t enhance actual usage.

After the groundwork is in place, attention moves to the UI behavior, performance, and reliability across different iPhone models and iOS versions. Uniform navigation flows, meticulous state handling, and thoughtfully planned integrations (payments, auth, analytics, backend APIs) simplify maintenance and enable growth after the App Store release.